01 of 07 · Launch and Launch Pro
Your offer
Most experienced people can do ten things well. Buyers need to hear one. This is where we work out which one you lead with, and how to say it so the right people recognize themselves in it.
From a sample
Prepared for Northstar Practice Partners, a physician executive who helps independent specialty practices. We're showing 4 of its 9 pages. Yours is written for your business.
What's in it
Positioning statement
Who you help, with what, and why you. Everything else in your launch is built on it.
Flagship offer
The one offer to lead with for the next 90 days, what it includes, and who it's for.
Supporting offers
Up to four other services, each described by the result it gets.
Proof
One to five credibility points, taken only from results you've told us about.
Boundaries
What you've chosen not to offer, so the main offer stays focused.
Narrative
Why this offer, why you, and why now, in a few paragraphs you can reuse.
Directions
The angles we considered, with one recommended and the others kept as real alternatives.
How we make it
We start from your intake: what you've done, who you've done it for, and what you'd like more of. Software drafts the positioning and the options. One of us reads it against your background and checks that it sounds like you before it reaches your dashboard.
What it doesn't include
We sharpen what you already have. We won't invent a business for you, and this isn't a strategy consulting engagement.
Once you have it
Everything else in your launch takes its lead from this, which is why it gets the closest review.
Questions people ask
What if I do more than one thing?
Most people do. You'll lead with one offer for the first 90 days, because buyers find it easier to say yes to one clear thing. Up to four other services sit alongside it as supporting offers, so nothing you do well is lost.
Will you decide what my business is?
No. We sharpen what you already do and who you've done it for. We won't invent a business for you.
Do I get a say in the direction?
Yes. We show you the angles we considered and say which one we recommend and why. Launch includes two or three; Launch Pro includes three.
What counts as proof if I'm just starting?
Results from your career count. We only use wins you've told us about, and we don't invent numbers.
Tell us what you do.
We'll recommend a plan that fits, even if it's the cheaper one.