---
title: "Your offer — Mainsail"
description: "A clear answer when someone asks what you do, and the one offer to lead with for your first 90 days."
url: "https://gomainsail.com/what-you-get/offer/"
---

[Everything in a launch](https://gomainsail.com/#included) 

01 of 07 · Launch and Launch Pro

# Your offer

Most experienced people can do ten things well. Buyers need to hear one. This is where we work out which one you lead with, and how to say it so the right people recognize themselves in it.

Included in

Launch and Launch Pro

You get it as

A report in your dashboard, with a PDF copy.

![A fan of index cards on an oak desk, with one card set apart under a brass paperweight beside a fountain pen.](https://gomainsail.com/_astro/offer.ChxnTn3-_ZJcECX.webp)

## From a sample

Prepared for Northstar Practice Partners, a physician executive who helps independent specialty practices. We're showing 4 of its 9 pages. Yours is written for your business.

## What's in it

* ### Positioning statement  
Who you help, with what, and why you. Everything else in your launch is built on it.
* ### Flagship offer  
The one offer to lead with for the next 90 days, what it includes, and who it's for.
* ### Supporting offers  
Up to four other services, each described by the result it gets.
* ### Proof  
One to five credibility points, taken only from results you've told us about.
* ### Boundaries  
What you've chosen not to offer, so the main offer stays focused.
* ### Narrative  
Why this offer, why you, and why now, in a few paragraphs you can reuse.
* ### Directions  
The angles we considered, with one recommended and the others kept as real alternatives.

## On each plan

| Detail                | Launch | Launch Pro |
| --------------------- | ------ | ---------- |
| Directions considered | 2 or 3 | 3          |

Everything else is the same on both plans. Launch Pro goes deeper; it never swaps in a different kind of deliverable.

## How we make it

We start from your intake: what you've done, who you've done it for, and what you'd like more of. Software drafts the positioning and the options. One of us reads it against your background and checks that it sounds like you before it reaches your dashboard.

## What it doesn't include

We sharpen what you already have. We won't invent a business for you, and this isn't a strategy consulting engagement.

## Once you have it

Everything else in your launch takes its lead from this, which is why it gets the closest review.

## Questions people ask

What if I do more than one thing? 

Most people do. You'll lead with one offer for the first 90 days, because buyers find it easier to say yes to one clear thing. Up to four other services sit alongside it as supporting offers, so nothing you do well is lost.

Will you decide what my business is? 

No. We sharpen what you already do and who you've done it for. We won't invent a business for you.

Do I get a say in the direction? 

Yes. We show you the angles we considered and say which one we recommend and why. Launch includes two or three; Launch Pro includes three.

What counts as proof if I'm just starting? 

Results from your career count. We only use wins you've told us about, and we don't invent numbers.

[Next Go-to-market plan](https://gomainsail.com/what-you-get/go-to-market-plan)

## Tell us what you do.

We'll recommend a plan that fits, even if it's the cheaper one.

[Start your launch](https://app.gomainsail.com/signup) [See pricing](https://gomainsail.com/#pricing)