---
title: "Leads & CRM — Mainsail"
description: "Your first 50 leads, chosen to fit your offer, with outreach drafted and loaded into your own CRM."
url: "https://gomainsail.com/what-you-get/leads-and-crm/"
---

[Everything in a launch](https://gomainsail.com/#included) 

03 of 07 · Launch and Launch Pro

# Leads & CRM

A list of names is only useful if you know who to contact first and what to say. You get the leads, the messages and a simple CRM to track each conversation, all in one place.

Included in

Launch and Launch Pro

You get it as

A playbook in your dashboard, with a PDF copy, and your leads in the CRM.

![Hands lifting a card from an oak card-file box, beside a stack of blank cards, a pencil and a phone.](https://gomainsail.com/_astro/leads-and-crm.CZzz9FHp_Z2aUJWe.webp)

## From a sample

Prepared for Forge & Field, an operations consultant for commercial contractors in Colorado. We're showing 4 of its 10 pages. The leads themselves live in the CRM, so the playbook doesn't list them. Yours is written for your business.

### Inside the CRM

From a demo account. Yours is loaded with your own leads before you see it.

## What's in it

* ### Your leads  
People who match your ideal customer, loaded into your CRM before you see it.
* ### Qualification checklist  
A quick way to tell a good lead from a poor one, including when to walk away.
* ### Outreach templates  
One to three first messages, written for the people on your list.
* ### Outreach sequence  
What to send, on which channel, on which day.
* ### Objections  
The pushback you're likely to hear, and an honest answer to each.
* ### Working the list  
How many to contact each week, in what order, and what to record after each conversation.
* ### The CRM  
Built into your Mainsail dashboard. Every lead has a record and a history, and a board shows where each conversation stands.

## On each plan

| Detail | Launch | Launch Pro  |
| ------ | ------ | ----------- |
| Leads  | 50     | 100 or more |

Everything else is the same on both plans. Launch Pro goes deeper; it never swaps in a different kind of deliverable.

## How we make it

We build your ideal customer profile from your go-to-market plan, your industry and your location. One of us sources leads against it and loads them into your CRM. Software drafts the playbook, and a person reviews it before you see it.

## What it doesn't include

We don't send messages or run campaigns for you. Every message goes out from you, which is why they're written to sound like you.

## Once you have it

You work the list from your dashboard and log each conversation as you go.

## Questions people ask

How many leads do I get? 

50 on Launch, and 100 or more on Launch Pro. You can ask for 50 more at any time.

Where do the leads come from? 

We build an ideal customer profile from your go-to-market plan, your industry and your location. One of us sources leads that match it and loads them into your CRM before you see them.

Who sends the messages? 

You do. Every message goes out from you, which is why we write them to sound like you. We don't send anything on your behalf.

What is the CRM? 

A simple tool built into your Mainsail dashboard. Each lead has a record and a history of your conversations, and a board shows where each one stands. You don't need a separate account or subscription.

[Previous Go-to-market plan](https://gomainsail.com/what-you-get/go-to-market-plan) [Next Business plan](https://gomainsail.com/what-you-get/business-plan)

## Tell us what you do.

We'll recommend a plan that fits, even if it's the cheaper one.

[Start your launch](https://app.gomainsail.com/signup) [See pricing](https://gomainsail.com/#pricing)