---
title: "Go-to-market plan — Mainsail"
description: "Who to approach first, where to find them, what to say, and a 90-day plan to follow."
url: "https://gomainsail.com/what-you-get/go-to-market-plan/"
---

[Everything in a launch](https://gomainsail.com/#included) 

02 of 07 · Launch and Launch Pro

# Go-to-market plan

Once you're open, the question is where the first clients come from. This plan answers it for your business: who to talk to, which few channels are worth your time, and what to do each week for 90 days.

Included in

Launch and Launch Pro

You get it as

A report in your dashboard, with a PDF copy.

![A nautical chart on a wooden table with a pencilled course and three waypoints, brass dividers and a parallel rule.](https://gomainsail.com/_astro/go-to-market-plan.ZIB0UI3s_2vzH1J.webp)

## From a sample

Prepared for Silver Fern Interiors, an interior designer in Portland. We're showing 4 of its 12 pages. Yours is written for your business.

## What's in it

* ### Ideal customer profile  
The specific buyer to go after first, described well enough to find them.
* ### Strategy  
How someone in your position wins their first clients. If your network is strong, we start there.
* ### Messaging angles  
Two to four ways of explaining what you do, each matched to a type of buyer and backed by your proof.
* ### Channel plays  
The channels worth your time, in order, with the hours each one takes per week.
* ### 30, 60 and 90 days  
Three phases of concrete actions, small enough to actually get done.
* ### Outreach templates  
Up to three messages in your voice, ready to send.

## On each plan

| Detail        | Launch | Launch Pro |
| ------------- | ------ | ---------- |
| Channel plays | 2 to 4 | 3 to 5     |

Everything else is the same on both plans. Launch Pro goes deeper; it never swaps in a different kind of deliverable.

## How we make it

We use your intake, the kind of business you're building, and where you work. Software drafts the plan. One of us checks that the channels fit your market and that the weekly hours are realistic for you.

## What it doesn't include

It's a plan. We don't run ads or campaigns for you. The leads and posts that put it into practice come with Leads & CRM and the Social Starter Kit.

## Once you have it

Your leads, website and social posts all work from this plan, so the same buyer and the same message carry through.

## Questions people ask

Do I have to do cold outreach? 

Not if your network can carry you. The plan starts with the people who already know your work, and only adds outreach to strangers where your network is thin.

How much time will it take each week? 

The plan states the hours for each channel, so you can see the total before you start. In one sample plan it came to about seven and a half hours a week.

Will you run the campaigns? 

No. It's a plan for you to follow. Leads & CRM and the Social Starter Kit give you the list and the posts to put it into practice.

[Previous Your offer](https://gomainsail.com/what-you-get/offer) [Next Leads & CRM](https://gomainsail.com/what-you-get/leads-and-crm)

## Tell us what you do.

We'll recommend a plan that fits, even if it's the cheaper one.

[Start your launch](https://app.gomainsail.com/signup) [See pricing](https://gomainsail.com/#pricing)