---
title: "Brand identity — Mainsail"
description: "A wordmark logo, colors and type that look established, plus a voice guide so what you write sounds like you."
url: "https://gomainsail.com/what-you-get/brand-identity/"
---

[Everything in a launch](https://gomainsail.com/#included) 

05 of 07 · Launch and Launch Pro

# Brand identity

Clients judge a new firm by how it looks before they read a word. Your brand should look settled from the first proposal, and stay consistent without a designer on call.

Included in

Launch and Launch Pro

You get it as

A brand guide in your dashboard, with a PDF copy.

![Hands arranging paper and cloth swatches in bone, sage, ink and ochre on a linen cloth.](https://gomainsail.com/_astro/brand-identity.BqK5aF5Q_Z1ba81e.webp)

## From a sample

Prepared for Cedar & Vale, a fractional CFO practice in Texas. We're showing 4 of its 11 pages. Yours is written for your business.

## What's in it

* ### Brand idea  
What the brand stands for, in plain words.
* ### Directions  
Two or three distinct looks, with one recommended. The rest of the guide follows it.
* ### Wordmark  
Your name set in type chosen for your business, with notes on how to use it.
* ### Palette  
A few named colors, with their codes and how much of each to use. We keep the colors you like and avoid the ones you don't.
* ### Typography  
Up to two free typefaces, one for headings and one for everything else.
* ### Voice  
How you sound in writing, taken from your intake answers and a sample of your own writing.
* ### Imagery  
The style for any images we make for you, so your reports, site and posts look like they come from one firm.

## On each plan

| Detail | Launch     | Launch Pro                                                |
| ------ | ---------- | --------------------------------------------------------- |
| Logo   | A wordmark | A wordmark, and we guide you through setting up your logo |

Everything else is the same on both plans. Launch Pro goes deeper; it never swaps in a different kind of deliverable.

## How we make it

We start from what you told us about colors, style and how you want to come across, plus a sample of your writing. Software drafts the directions. One of us decides which to recommend and checks it suits your market.

## What it doesn't include

This isn't a full brand identity project, and we don't use AI image generation to make logos.

## Once you have it

Your website and social posts are built from this guide, so they match from the start.

## Questions people ask

Do I get a logo? 

You get a wordmark: your business name set in type chosen for it, with notes on how to use it. On Launch Pro we also guide you through setting up your logo.

Can I keep colors I already use? 

Yes. Tell us the colors you like and the ones to avoid, and the palette will respect both.

Do you use AI to make the logo? 

No. The wordmark is set in real typefaces. We don't use image generation for logos.

[Previous Business plan](https://gomainsail.com/what-you-get/business-plan) [Next Social Starter Kit](https://gomainsail.com/what-you-get/social-starter-kit)

## Tell us what you do.

We'll recommend a plan that fits, even if it's the cheaper one.

[Start your launch](https://app.gomainsail.com/signup) [See pricing](https://gomainsail.com/#pricing)